How luxury brands can avoid mis-stepping during China’s year of the rat

Chinese consumers are becoming more sensitive to mistakes made by Western brands, especially around key holidays.

Chinese New Year (CNY) is arguably the biggest festival tradition in Chinese culture, and, as such, it is a key event for the luxury category and especially the family gifting business. The sense of local pride and national sentiment that has recently...

Not a subscriber?

Schedule your live demo with our team today