How L’Oréal boosted sales 44% in Australia with one campaign

Cosmetics brand L’Oréal boosted Australian sales of its Revitalift Laser X3 cream by 44%, by rethinking the traditional ‘before and after’ shots.

The concept of ‘before and after’ is a staple of cosmetic and beauty marketing. So much so, that the approach struggles to achieve cut through in the cluttered market.

That was the challenge facing L’Oréal Paris when marketing its Revitalift Laser X3 cream in the Australian market. Tim Plant, marketing manager for the brand, had global assets that could be utilised however he knew it was going to be ha

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands