How lessons from China are informing Levi’s COVID-19 strategy

Levi’s, the apparel manufacturer, is seeking to draw on pertinent lessons from China as it aims to prepare for the recovery from COVID-19 in other countries.

Why it matters

As China enters a recovery phase after the spread of COVID-19, it may offer lessons for marketers in other nations about how to ride out the crisis and prepare for the recovery. Each nation, however, will have a distinct experience during...

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