How India’s brands can overcome culture, learn from China and trigger cashless convenience

India is still at an early adoption stage and it is critical that the right environment for digital payments must include a comprehensive cyber security strategy supported by a robust framework to help all stakeholders in the ecosystem.

“Money, it’s a gas. Grab that cash with both hands and make a stash…”

Pink Floyd’s Roger Waters could have had India’s cash-obsessed economy in mind when he penned those lines.

Not anymore.

Today, India’s transformation to digital payment ecosystem is nothing short of an exciting story. Here, the government of India has created a cashless digital economy –driven mainly by fostering an environment for growth and innovation in the FinTech