How HSBC’s Together We Thrive aims to build trust in post-Brexit Britain

Details HSBC's Together We Thrive campaign through discussion with Omar El-Gammal, Planning Director at JWT, who worked with the brand on the campaign.

It’s quite a feat to launch an ad campaign that touches on the theme of Brexit without ever mentioning it. Yet the Together We Thrive campaign for global bank HSBC has pulled it off.

HSBC is one the world’s biggest banks with assets worth $2.37 trillion, according to S&P Global Intelligence. It’s up there with JPMorgan Chase ($2.49 trillion), Bank of China ($2.60 trillion) and Mitsubishi UFJ Financial, Japan ($2.59 trillion). Yet despite its considerable assets, 85,000 employees across 80 countries and its distinctive red and white hexagon, it’s facing similar issues to many other banks. Despite not being bailed...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands