It’s quite a feat to launch an ad campaign that touches on the theme of Brexit without ever mentioning it. Yet the Together We Thrive campaign for global bank HSBC has pulled it off.
HSBC is one the world’s biggest banks with assets worth $2.37 trillion, according to S&P Global Intelligence. It’s up there with JPMorgan Chase ($2.49 trillion), Bank of China ($2.60 trillion) and Mitsubishi UFJ Financial, Japan ($2.59 trillion). Yet despite its considerable assets, 85,000 employees across 80 countries and its distinctive red and white hexagon, it’s facing similar issues to many other banks. Despite not being bailed...