How HSBC’s Together We Thrive aims to build trust in post-Brexit Britain

Details HSBC's Together We Thrive campaign through discussion with Omar El-Gammal, Planning Director at JWT, who worked with the brand on the campaign.

It’s quite a feat to launch an ad campaign that touches on the theme of Brexit without ever mentioning it. Yet the Together We Thrive campaign for global bank HSBC has pulled it off.

HSBC is one the world’s biggest banks with assets worth

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands