Why it matters
Health and wellbeing brands are uniquely positioned to capitalise on emerging consumer behaviour changes as a result of COVID-19.
Takeaways
- Create new norms – brands can use ‘nudge theory’ to positively influence their consumers, by creating awareness and empowering people to share their positive behaviours.
- Brand owners must remember that their competitors will be making greater noise during COVID-19 too – upskill and educate internal teams to capitalise on the new landscape.
- Explore virtual brand and retail experiences.
Health and wellbeing brands are seeing consumer attitudes and behaviours relating to hygiene, cleaning and physical health disrupted...