How health and wellbeing brands can grow during COVID-19

With consumers more concerned about cleanliness during COVID-19, health and wellbeing brands are well positioned to benefit.

Why it matters

Health and wellbeing brands are uniquely positioned to capitalise on emerging consumer behaviour changes as a result of COVID-19.

Takeaways

  • Create new norms – brands can use ‘nudge theory’ to positively influence their consumers, by creating awareness and empowering people to share their positive behaviours.
  • Brand owners must remember that their competitors will be making greater noise during COVID-19 too – upskill and educate internal teams to capitalise on the new landscape.
  • Explore virtual brand and retail experiences.

Health and wellbeing brands are seeing consumer attitudes and behaviours relating to hygiene, cleaning and physical health disrupted...

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Insights Team
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