How FMCG brands are innovating the path-to-purchase

This report describes how FMCG brands are using mobile strategies including geo-targeting, iBeacon technology and online brand films to innovate the path-to-purchase.

This report describes how FMCG brands are innovating the path-to-purchase.

FMCG brands have innovated the path to purchase in a number of ways:

1. A trusted source of information

FMCG brands are earning trust and preference by empathising with consumers,...