In this paper
Overview 1. Earning trust 2. Rich mobile experiences 3. Geo-targeted coupons 4. iBeacon technology 5. Social media and in-store 6. Online brand films 7. Further Reading
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This report describes how FMCG brands are innovating the path-to-purchase.

FMCG brands have innovated the path to purchase in a number of ways:

1. A trusted source of information

FMCG brands are earning trust and preference by empathising with consumers, offering them helpful advice and solutions for their daily challenges. Websites can become a valuable information hub which give brands the opportunity to prompt purchase with details of local stores or online retailers.

2. Incentivising purchase with rich mobile experiences

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