This report describes how FMCG brands are innovating the path-to-purchase.
FMCG brands have innovated the path to purchase in a number of ways:
FMCG brands are earning trust and preference by empathising with consumers, offering them helpful advice and solutions for their daily challenges. Websites can become a valuable information hub which give brands the opportunity to prompt purchase with details of local stores or online retailers.
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What else does this article talk about?
- Purchase behaviour
- Evolution of retail
- Tech-driven innovation
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