How do Asian consumers determine which food is healthy?

This article outlines how Asian consumers approach the concept of health and nutrition in food choice making, compared to Westernised countries.

How do Asian consumers determine which food is healthy?

May O. Lwin

Asia has undergone tremendous changes in the accessibility of different food types as well as the way in which local food products are manufactured and distributed. This has presented major challenges for Asian consumers as they attempt to navigate new forms of retail, an unprecedented choice of food products and cuisines and all this in the face of a barrage of government communications about the rise of obesity, diabetes and the need to focus on individual health and nutrition. In such a confusing and rapidly evolving market, how...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands