How data science can help marketers to bridge the measurement gap in a post-cookie landscape

Sherif Guindy

Brands should embrace econometrics to boost their understanding of cross-channel effectiveness.

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

The dust is beginning to settle on Google’s recent announcementthat, once third-party cookies are removed, its ad buying products...

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