How customer-centricity is driving brand growth for Netflix, Deliveroo and more

Brands with a focus on customer-centricity are better positioned for long term growth.

We live and work in an era where businesses are determined to portray themselves as customer centric. At many companies this has led to the demise of the CMO, as CCOs (Chief Customer Officers) take responsibility for masterminding brand-led growth. But what does it mean to be truly customer centric, and which brands are leading the way?

Nurturing a rising need for growth

Netfluential research conducted amongst 10,000 UK respondents is revealing that some of the fastest growing brands are redefining what it means to be customer centric. We recently launched LENS, our Live Emotional Needs System for monitoring how...

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