How COVID-19 has impacted women

The coronavirus pandemic and lockdown hasn’t affected men and women equally.

Why it matters

Women are more likely to work in sectors that have been hardest hit by lockdown, and they are also taking on more of the strain domestically. There’s a fear that COVID-19 and the response to it is taking women back to the housewife era of the 1950s.

Takeaways

  • Brands need to think about how they can save time for frazzled mothers and help ease the many pressures they face.
  • Employers need to be sensitive as to how new working practices vary according to individual circumstances and make the necessary allowances in order to minimise stress.
  • And all...

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Insights Team
Bray Leino

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