How Constellation Brands – the owner of Corona beer – is tackling COVID-19

Constellation Brands, the alcoholic-drinks manufacturer, is adapting in various ways to the challenges presented by Coronavirus.

Why it matters

Brands that deliver a moment of escape and light relief during the COVID-19 pandemic could stand to benefit in the short term and long term. Their messaging, however, needs to be appropriate and strike the right note.

Takeaways

  • Consumers usually turn to trusted brands at moments of crisis, so focusing on these characteristics may benefit marketers.