Globally, although the brand value of Chinese brands has been increasing, it cannot avoid the reality of low awareness and trust, as well as the stereotypes of counterfeit and low-end "Made in China" in the minds of overseas audiences. However, Chinese technology brands can cut in from their own technical strength, and reverse the situation through four levels: brand recognition explosion, product strength advantage building, brand trust building, and end-to-end digital experience design.
This article is part of Spotlight China's latest series focusing on Chinese brands going global. read more
Chinese brands going overseas are opening a new wave. In 2021, my country's total foreign trade exports will reach 21.73 trillion yuan, a strong year-on-year...
