How Chewy is building a “recession-resilient” business

Chewy, an online retailer that sells pet foods and supplies, believes that several factors can help make its business “recession-resilient” in the face of a likely period of wider economic distress.

Why it matters

With a recession forecast in the wake of COVID-19, marketers need to be prepared for an economic downturn and a challenge to their budgets. Finding pockets of opportunity will be essential in a challenging business environment.

Takeaways

  • Many consumers are shifting to digital retail as COVID-19 leaves them stuck at home, meaning that the e-commerce channel is critical for newer businesses and legacy companies alike.
  • New customers acquired during the pandemic may not be the same as a brand’s existing audience, and should be the subject of detailed research to identify specific needs and habits.
  • Adspend can...

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