How challenger banks can grow despite economic upheaval

In times of upheaval, consumers turned to trust institutions and big brands. For smaller financial services brands, this can create an uphill battle to grow, especially in a category where inertia is an issue.

We’ve seen a ‘neo-bank’ and fintech revolution in recent years, with a raft of challengers emerging and disrupting the sector. The big challenge for these newcomers is to move into the mainstream in the face of major barriers, not least an uncertain financial...

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