How Burger King is pushing the boundaries of delivery

With food delivery becoming an increasingly important aspect of the QSR business, Burger King set out to “stress test” what it could do with delivery in Mexico.

“At Burger King, we’ve been telling people for years that they can have it their way. That was our line and we’ve been putting the crown on everyone’s head.” Campaigns such as Proud Whopper and Bullying Jr perfectly refl. And the brand’s latest Latin American initiative, Traffic Jam Whopper, is in true Burger King style, allowing drivers in Mexico City to order a burger while stuck in gridlocked traffic.

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