What was the strategy behind Budweiser’s ‘All Love is Love’ campaign, and how did you approach this potentially taboo subject?
Matt Che (MC)– I was very nervous, because when you're talking about LGBT, it's a very sensitive topic. When my team came to me about showing a token of appreciation for the LGBT group, I told them, ‘Number one, please don't tell me you're going to sponsor Pride. Number two, please don't tell me you're going to design a rainbow can.’ I remember that my colleague then said, ‘I'm going to tell you exactly why we're going to sponsor...