How brands respond to the look-alike-and-disappear e-commerce challenge

E-commerce is an increasingly central element of brand strategy, but presents several challenges to marketers who are used to the brick-and-mortar world.

As consumers scroll through countless pages of similar-looking products on e-commerce platforms run by Amazon, Walmart, Macy’s, or The Home Depot, it can be hard for individual brands to stand out from the crowd.

In exploring how marketers are approaching this challenge – and the wider task of adapting to the online retail world – the CMO Council, the executive network, partnered with eBay Advertising to survey almost 200 brand custodians in early

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands