How brands can shed L.I.G.H.T. on the dark side of social media

Kiron Kesav

PHD Media’s Kiron Kesav argues that marketers should not shy away from dark social activities but instead, dive in to find opportunities to engage.

This article is part of a Spotlight series on how brands in Southeast Asia can work better with the dark side of social media. Read more

What is the easiest way to scare a modern marketer? I would argue that all you need are four words – data is not available.

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