The potential for social commerce – e-commerce via social networks – is significant. This is especially the case for Direct to Consumer (DTC) businesses, such as Harry’s and Mahabis, which have built their brands via social selling and benefitted from the targeting it offers. With the right strategy and skills, however, social commerce is an opportunity any brand can tap into over the year ahead.
Digital 2020, the latest annual report on social media and digital trends from We Are Social and Hootsuite, found that the total value of business to consumer e-commerce is now US$3.43trn, and that 74%...