How brands can flourish in an ad-free video streaming world

Joy Bhattacharya

AI-driven embedded marketing can help SVOD providers to monetise content, and enable brands to reach consumers in environments where conventional advertising is not possible.

Why it matters

Viewing of ad-free SVOD services is surging, and this trend will only accelerate while consumers are confined to their homes during COVID-19 outbreak. Advertisers pursuing reach must consider other means by which to reach these audiences....

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