How brands can flourish in an ad-free video streaming world

AI-driven embedded marketing can help SVOD providers to monetise content, and enable brands to reach consumers in environments where conventional advertising is not possible.

Why it matters

Viewing of ad-free SVOD services is surging, and this trend will only accelerate while consumers are confined to their homes during COVID-19 outbreak. Advertisers pursuing reach must consider other means by which to reach these audiences.


  • Embedded marketing typically involves a brand paying the TV producers of OTT programming to have their product or service featured in a natural and relevant way.
  • While product placement deals typically involve a one-off feature in an episode, integrations can go one step further, enabling brands to explore co-promotional opportunities.
  • Digital product placement using AI-driven programmatic can enable brands to...

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Insights Team
Bray Leino

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