How brand marketers can do more with and for SEA’s mobile gamers: A Vietnamese perspective

Marketers can successfully target the right audience for their campaigns if they understand Vietnam’s mobile gamer demographics, say RMIT University’s Dr Ho Phu Hai and Dr Soumik Parida.

This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more

Right after the Tet 2020 holiday (the Vietnamese Lunar New Year), Vietnam was hit by the COVID-19 pandemic which resulted in social

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