How behavioural science can help the medicine go down

Explores how behavioural science can improve health outcomes, in this article, focusing on defaults.

This article is part of the May 2021 Spotlight US series, "How the pandemic has changed US healthcare marketing." Read more

When looking after their health, people are required to perform a range of different types of behaviours; from one-time infrequent behaviours such as undergoing screenings and scans or having vaccinations; to behaviours like taking daily medication or doing physical therapy; to for managing health conditions, such as healthy eating, toothbrushing and physical activity.

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