How Asia is becoming an exporter of global culture

Asia no longer imports culture but exports it, says Culture Group’s Acacia Leroy, who examines how brands can grow and resonate, within and across cultures, amid the changing dynamics of de-globalisation and glocalisation.

Creating cultural advantage

This article is part of a series of articles from the WARC Guide to creating cultural advantage. Read more

Everywhere across the global pop culture scene, Asian content, creators and IPs are enjoying mainstream popularity, more so now than ever before.

Japanese culture has always held global appeal but in recent years, Japanese anime, in particular, is enjoying new levels of popularity and commercial success. The most in-demand movie in 2020 and TV series in 2021 globally were both anime titles – Demon Slayer The Movie: Mugen Train and Attack on Titan–...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands