How APAC toiletries brands are using social media

This report describes how toiletries brands are using social media to engage with their consumers in the APAC region.

This report describes how toiletries brands are using social media to engage with their consumers in the APAC region.

1. Breaking 'taboos' can engage consumers in a low interest category

Whisper, one of India's leading sanitary pad brands, created the "Touch...