How an innovative campaign helped Fitbit prepare for a digital future without cookies

Fitbit, the fitness-technology company, ran a digital campaign that aimed to determine if it could achieve strong results without using cookies.

Fitbit wants to make sure its marketing remains fit for purpose when cookies are no longer a foundational part of the digital ecosystem.

The San Francisco, California-based enterprise is best known for a slate of connected products – like wearable fitness...

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