How all-programmatic-all-the-time media buying has reshaped marketing

Geoffrey Precourt

Research by the Association of National Advertisers (ANA) shows that marketers have made significant progress in scrutinizing their media spending, but room for progress remains.

In just a matter of a few years, the entire nature of the media-buying business has changed, according to a new Association of National Advertisers’ (ANA) “Media Agency Compensation Practices” report.

“The use of programmatic media is now nearly universal,”...

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