How airlines can use big data for more efficient online targeting

Etienne Bell

This article shows how airlines can partner with digital advertising networks and use their combined datasets to address prospective customers with highly-targeted online campaigns.

How airlines can use big data for more efficient online targeting

Etienne BellCrimtan

Airlines are no strangers to the use of data, and have been making the most of it for years, segmenting their customer bases and using predictive models to forecast everything...

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