How advertisers can tune into connected TV

Advice from IAB UK on how brands can begin advertising on connected TV devices.

The way we watch TV has changed. While the TV is still the largest screen in the house and retains an important role in day-to-day life, for many people the linear viewing schedule no longer dictates when and where we are consuming content.

You only have to look at stats for evidence. Access to connected TV (whether via a smart TV or external hardware) is at an all-time high, and 85% of us have access to broadcaster video on-demand (BVOD) such as BBC iPlayer or All4. Plus, two-thirds of

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