How 7-Eleven Philippines is taking e-commerce mass market

7-Eleven Philippines is pioneering a new business model to take e-commerce to the Philippines mass market – potentially 90 million people - via its 2100 stores nationwide.

7-Eleven, the international convenience store brand, is betting on its enormous bricks and mortar footprint and high brand trust to bring the remote regions of the Philippines into the e-commerce age, according to the company's CEO in the country, Victor Paterno.

In an initiative launched in September 2017, local 7-Eleven stores in the Philippines are now acting as a purchase and distribution point for online shopping purchases across the country. 7-Eleven's highly efficient logistics operation – most stores are restocked daily from warehouses nationwide - will allow customers to receive goods purchased via online kiosks in 7-Eleven stores as soon...

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