Headless commerce: Incremental gains and exponential change

Mudit Jaju

Explores the technology requirements for brands wishing to sell via social commerce.

This article is part of a series of articles from the WARC Guide to shoppable media. Read more.

A thousand articles have been written starting with “COVID-19 has driven a huge acceleration in e-commerce”. While that is true, 2020 was always...

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