Greta Thunberg. The rise of greenwashing. Gen Z green warriors.
Every day there’s a new message about our march towards a greener world. With all the talking, you’d think sustainability is the biggest purchase decision going. But while 57% of us say we are willing to pay more for greener products, only 20% turn intention into action. This goes to prove that what people say and what they do are two very different things.
