GfK Roper sees new opportunities for brands in the "non-linear" global marketplace

Report from a GfK Roper seminar, held in London in September 2010. Presenters at the event discussed some of the firm's most recent global data, covering which values are shared by which societies, how new communications tools - smartphones, social media platforms and so on - are impacting on purchasing decisions, and how a combination of new communications and societal values impacts on the healthcare sector.

GfK Roper sees new opportunities for brands in the "non-linear" global marketplace

Joseph Clift

Since 1997, GfK Roper has canvassed the opinions of over 500,000 consumers for its global consumer trends survey, latest data from which was discussed at the company's 'The World to 2020' seminar in London in September 2010.

Addressing the seminar, Joe Staton, director of global trends at GfK Roper, said the last couple of years had proved to be a period of "incredible" societal, technological, economic and political change.

"This will continue, so hold onto your hats," he added. "That's why it's important to look at all the...

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