Getting B2B video content right: Advice from LinkedIn

Low Lai Chow

Mobile first, video length and “silent” films are key for B2B video engagement in Asia-Pacific, according to professional networking platform LinkedIn.

Thirteen out of every 20 people in the world – or 65% of the world’s general population – are visual learners.

For Kate Mallord, APAC content marketing manager of LinkedIn Marketing Solutions, this statistic (garnered from a Social Science Research Network study) explains why video is becoming crucial for an increasing number of B2B marketers in the region.

“Videos are how most people would prefer to learn about your company, rather than reading or listening or hearing about it,” she said, speaking at the latter installment of a LinkedIn live webinar about B2B video strategies in APAC.

“65% of people...

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