General Motors leverages its corporate brand to boost electric vehicle sales across price points

General Motors, the auto manufacturer, is leveraging the power of its corporate brand as part of an effort to increase sales of its burgeoning slate of electric vehicles.

General Motors is flexing the power of its corporate brand as it aims to introduce a range of electric vehicles (EVs) that can match “every lifestyle” and cover numerous price points.

The Detroit-based automaker plans to launch 30 EVs, and sell one million of these eco-friendly offerings, by 2025 through a list of nameplates including Cadillac, GMC, Chevrolet and Buick. 

Such ambitions, in turn, reflect an understanding that drivers are increasingly focused on sustainability issues, even as they retain an interest in long-standing automotive priorities, from safety and comfort to vehicle performance.

“I think consumers’ desires are going to be...

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