General Motors leverages its corporate brand to boost electric vehicle sales across price points

General Motors, the auto manufacturer, is leveraging the power of its corporate brand as part of an effort to increase sales of its burgeoning slate of electric vehicles.

General Motors is flexing the power of its corporate brand as it aims to introduce a range of electric vehicles (EVs) that can match “every lifestyle” and cover numerous price points.

The Detroit-based automaker plans to launch 30 EVs, and sell one million...

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