Gamevertising in SEA: What does the data show?

In this Spotlight infographic, WARC’s Stephanie Siew examines the effectiveness of gaming in the marketing mix.

This article is part of a Spotlight series on series on e-sports and gaming in Southeast Asia. Read more

Read more in this Spotlight series

Gamevertising: How brands can play to win in SEA’s gaming cultureRica FacundoWARC

Levelling up: Maximising the full-funnel potential of gaming in SEA Stephanie SiewWARC

Exploring the depth of gaming’s horizons in SEAJan Bojko Amazon Ads

Learning from Vietnam: Why gaming in SEA is like going to a virtual mall Vu-Quan Nguyen-Masse Vero

How the most effective non-endemic brands target gamers in...

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