Game-on: How brands can unlock the potential of gaming in Asia

Best practice advice for brands exploring gaming and esports as a marketing channel in Asia.

Marketing in the gaming ecosystem

This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more.

The context of now

It’s mid-2020 and COVID-19 has paralysed economic output across the world. Principally, the (non-essential) retail, hospitality and travel sectors are all essentially on pause. It’s impossible to imagine that the great work-from-home experiment of 20

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