Future of Strategy debate: Strategy in the Age of Experience WARC’s Future of Strategy session at Cannes Lions 2019 features presentations from three high-profile marketing strategists with diverse backgrounds. Customer experience Account planning, strategic planning Role of the planner, strategist About the speakersDeirdre McGlashanGlobal Chief Digital Officer, MediaComHaving started during the boom days of late 90s San Francisco, Deirdre McGlashan has been involved in all aspects of digital marketing throughout her career, from strategy to media...
