Future fit communications planning: Exploring the big issues facing FMCG brands – and finding a way forward

In the second part of this two-part article exploring the big issues facing brands, Wavemaker considers the implications of digital commerce on FMCG brands and the new thinking needed to success on these new platforms.

In the second part of our two-part article exploring the big issues facing brands, we consider the implications of digital commerce on FMCG brands and the new thinking needed to success on these new platforms.

Playing catch-up with digital commerce

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