Future-proofing for the digital age: 10 lessons from P&G's former President of e-business

This article offers ten lessons from P&G's former Global President for E-Business, Deb Henretta, on future-proofing and digitally transforming large companies.

Future-proofing for the digital age: 10 lessons from P&G's former President of e-business

Low Lai Chow

2012 was "a great wake up call" for Procter and Gamble, believes Deb Henretta, the company's former Group President for Global E-Business.

While P&G's...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands