From Prime Time to My Time - Measuring radio audiences

Andrew Green

Radio audiences are the focus of this chapter of From Prime Time To My Time and includes a history of the medium, particularly in USA, UK and Japan.

From Prime Time To My Time Measuring radio audiences

Andrew Green

Contents

  1. Introduction
  2. Measuring print audiences
  3. Measuring Out of Home audiences
  4. Measuring radio audiences
  5. Measuring television audiences
  6. Measuring internet audiences
  7. Measuring mobile media
  8. Integrating media audience measurement

Early history

Will anyone hearing this broadcast please communicate with us, as we are anxious to know how far the broadcast is reaching and how it is being received.1

Announcement broadcast by the first US radio station, KDKA, on its inaugural night

Just over $37 billion was spent on radio advertising in 2008, representing 7.8% of total major media expenditure...

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