From Prime Time to My Time - Measuring internet audiences

In this chapter of From Prime Time To My Time, Andrew Green discusses the growing role of the internet in people's lives, the threat it poses to existing media and the challenge of measuring audiences on online platforms.

From Prime Time To My Time Measuring internet audiences

Andrew Green

Contents

  1. Introduction
  2. Measuring print audiences
  3. Measuring Out of Home audiences
  4. Measuring radio audiences
  5. Measuring television audiences
  6. Measuring internet audiences
  7. Measuring mobile media
  8. Integrating media audience measurement

Nobody really knows how many people go to your web site.

Eric T. Peterson1

Introduction

The internet is a system which links networks of computers via a common set of standards and protocols allowing them to label, recognise and move data amongst themselves.

Various services use the internet, one of which is the world wide web, named and invented by...

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