From spectator to participant: the media metamorphosis of India's youth
Averill SequeiraMindshare India
This article is from the Warc series, New perspectives on Indian youth. Read more on this topic.
Discovery: dawn of a new generation
You must have noticed them too – the new species that lives among us, disguised as regular humans, sporting our denims, carrying our mobile phones, chewing our Wrigley's gum. But hungrier, hungrier than we've ever been.
Making plans. Breaking plans. Re-making plans. A road trip with friends. A family cricket match. Texting, blogging. About music. While listening to music. While making...