From segments to signals: The rise of machine learning

Ian Edwards, planning director, Northern Europe, Facebook writes that machine learning will ultimately replace the need for segmentation and manual targeting.

Segmentation

This article is part of a series of articles from the WARC Guide to Segmentation. Read more.

The beginning of the end of personalisation as we know it

We are just at the start of a period of epic disruption of the entire marketing ecosystem by machine learning. It is starting in digital performance advertising, but it will work its way up through the marketing and advertising ecosystem. It will rep

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