From Prime Time To My Time Measuring mobile media
- Measuring print audiences
- Measuring Out of Home audiences
- Measuring radio audiences
- Measuring television audiences
- Measuring internet audiences
- Measuring mobile media
- Integrating media audience measurement
Like web analytics, mobile analytics is hard.
Eric T. Peterson1
At the end of 2008, there were estimated to be some 3 billion mobile phone subscribers globally, holding a total of 4.1 billion mobile phone accounts (many people having more than one phone). The number of subscriptions is equivalent to 61 out of every 100 people in the world....