From Koalas to Coronavirus: How NRMA Insurance learnt to move at the speed of culture

Mindshare’s Catherine Rushton outlines lessons learnt with insurance brand NRMA in responding to back-to-back events from bushfires to COVID-19.

Why it matters

Plans must change as contexts change but not many brands are set up to do so. The need to first deal with severe bushfires then the COVID-19 outbreak has forced NRMA to be flexible about plans with some key lessons learnt about adapting quickly.

Takeaways

  • While there is an opportunity is to gain a lasting unfair share of voice over your competitors during a recession, even more important is the opportunity to be a part of culture.
  • A cohesive team that can execute quality content at pace, without losing sight of the bigger brand picture which needs...

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Insights Team
Bray Leino

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