“The pandemic has devastated global tourism, and many will say ‘good riddance’ to overcrowded cities and rubbish-strewn natural wonders. Is there any way to reinvent an industry that does so much damage?” – The Guardian
Global tourism is in danger of bearing huge and long-term scars from the past two years. The UN suggests that the devastated sector will lose more than $4 trillion because of Covid-19. Estimations are that tourism and destination brands will not recover for the next 5-7 years.
There has never been a more challenging time to be in the business and marketing...