Four technology trends defining the future of beauty

Technology is not only dramatically transforming consumers’ relationship with commerce, but also expanding offerings in lifestyle sectors.

The rapidly evolving retail landscape is already becoming less about smartphones and screens, moving instead into an era of total immersion – driven by the fast pace of technology and how readily we, as consumers, adopt new behaviours.

Technology is not only dramatically transforming consumers’ relationship with commerce, but also expanding offerings in lifestyle sectors. In beauty, consumers are turning to augmented reality (AR) to enrich the shopping experience, speaking to smart

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